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Jeff Melanson - Executive in the Creative Arts

Jeff Melanson TSO's Bio:

Jeff Melanson is Canadian business executive who has worked as a leader in the fine arts community and public sector for the past seventeen years.  Jeff currently leads Creative Change Mangagement Consulting, a consulting firm that brings 50+ combined years of experience to the business and creative sectors. Throughout his career, Jeff has exhibited an ongoing commitment to building stronger and vibrant communities across the country using his vast creative entrepreneurship expertise.


Prior to Creative Change Management Consulting, Jeff Melanson served as the President and CEO of the world renowned Toronto Symphony Orchestra (TSO), which is currently the orchestra in residence at Roy Thomson Hall in downtown Toronto.


As leader of the historic Canadian institution, Jeff played a key role in enhancing attendance to well over 250,000 guests. He also aided in the awareness campaign that was able to introduce the beauty of live symphonic music to 23,000 first-time attendees during the 2015-2016 TSO season.


Jeff’s proven ability to market to and engage a new demographic of symphony attendees also led to 44 sold out shows during the same season. As part of the initiative to encourage interaction with the fine arts, Jeff has launched and hosted Sunday Night with TSO radio show, which is the most listened to radio show in its time slot, boasting more than 43,000 listeners every week.


Before living and working in Toronto, Jeff Melanson resided in Banff, Alberta, a picturesque city located in the Rock Mountain region. While living in Banff, Jeff served as President of The Banff Centre, the world’s largest creativity incubator serving a local and international pool of 4,000 artists, 2,000 mathematicians, 2,000 business leaders and over 20,000 conference participants.


While working at the Banff Centre, Jeff also oversaw the operating budget of $60 million per year and managed the centre’s large staff of 574 full-time employees. As the leader of the The Banff Centre, he was also responsible for the creation of the Peter Lougheed Leadership Institute.


In addition to this work, Jeff also rolled out a new strategic plan which included a focus on content capture/dissemination (radio, webcast, IPTV, TV, press, digital media). He and his team were also responsible for artistic programme renewal and campus redevelopment.


Before working in the Canadian cultural and fine arts community, Jeff attended post-secondary school at University of Manitoba, where he earned his Bachelors of Music Degree in 1997. From there, Jeff went on to attain his Master’s Degree in Business Administration from Wilfrid Laurier University in Waterloo, Ontario in 1999.


Jeff’s first job following his education was at The Royal Conservatory of Music’s Community School in downtown Toronto where he served as the Assistant Dean and then Dean. At the Royal Conservatory of Music, some of Jeff’s responsibilities included, strategic planning, corporate fundraising, business development, co-ordination of academic programming, curriculum development, financial planning, and faculty reviews.


Following his service at the Royal Conservatory of Music, Jeff went on to serve as Executive Director of The National Ballet School In late 2006. Jeff also managed the school’s annual $22 million budget in addition to the strategic management, board governance, fundraising, marketing/development, and new product/service development.


Outside of the work, Jeff volunteers as the Trustee for the National Guild for Community Arts Education in New York. In his spare time, Jeff enjoys swimming, biking, and running.



Jeff Melanson TSO's Experience:

Jeff Melanson TSO's Education:

Jeff Melanson TSO's Interests & Activities:

music, creative arts, swimming, cycling, travel, bicycling

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